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Cult Wines Investment | Market Reports

Problem: Cult Wines Investments create regular regional and investment performance market reports and proposals to potential investors. Although the content varies, each publication must follow the established colourful and innovative Cult Wines corporate identity, whilst being able to stand out. Using the image database and agreed colour palette, textures and iconography there is much scope for interesting page layout. The main issue is the short turnaround required in production as market reports and customer proposals have unmovable delivery deadlines, however the data is often only available last-minute and sourced from multiple geographically disparate stakeholders.

Solution: As a first step, on-IDLE created a 'clean' layered and named Adobe Indesign file following on previously produced reports to serve as a base report template. The design team then segmented the assets  using the Adobe Library feature – which works across all Adobe Programmes and can be shared with multiple Art workers and Designers. This allows either Cult Wines' in-house team to produce new reports and proposals, with the on-IDLE Team on stand by as an ad hoc short turnaround support team. A full report can currently be produced within a working day from when the raw data / content is available. 

Highlight: Seeing the wonderment, when we show the logo animation to people and they 'see' the whitespace in the 'C' (called a 'counter' – "offene Punze" in German). Do you see it? Kudos to the original brand identity designer(s). 

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The existing Brand is well-developed and easy to work with with a broad colour palette, iconography set, image library and animated assets. Cult Wines the below assets as a base which we use for inspiration and to ensure we stay on-brand when producing new assets and publications.
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Some of the latest publication produced by the on-IDLE studio...
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In the wild...