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Culture Dynamics | Branding & Website Build
Culture Dynamics | Branding & Website Build
Problem: after an illustrious career as management consultants within a firm, it was time for Patricia & Lars to strike out on their own,The Swiss marketplace is very overcrowded, however these two have something special. We needed to create a dynamic brand (yes it is in the name), with a positioning point that was markedly different to the 'also has beens'.
Solution: A fully developed, professional and personal identity including a fully responsive website that does not present the client as a huge corporate or studio, but as an independent, highly qualified and diverse specialist in their field.
Highlights: Finally got to make a logo and brand identity from scratch - personifying the strong individuals at the helm, whist presenting a combined vision.
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on-IDLE’s interpretation was as to create a symbol out of the two letters C & D. The clients eye lit up on the first presentation! The use of the infinity symbol as the a grounding of the brand worked. Unity and individuality all at once...
on-IDLE’s interpretation was as to create a symbol out of the two letters C & D. The clients eye lit up on the first presentation! The use of the infinity symbol as the a grounding of the brand worked. Unity and individuality all at once...
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The Font Family Roboto works beautifully for the vision of a very minimalistic logotype in multiple formats.
The Font Family Roboto works beautifully for the vision of a very minimalistic logotype in multiple formats.
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The Website – using the dynamic colour palette and animation where usefull.
The Website – using the dynamic colour palette and animation where usefull.
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Mobile First – always our approach.
Mobile First – always our approach.
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We made sure that all clien's Brand Touchpoints are taken care off.
We made sure that all clien's Brand Touchpoints are taken care off.
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Oh.... never forget social - on brand, and pretty
Oh.... never forget social - on brand, and pretty
Of course we gave client templates....
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In the wild: It is always so exciting when the client sends you a picture of the just received printed business cards – printed on 380 gm² Premium-Carton matt (FSC Mix)
In the wild: It is always so exciting when the client sends you a picture of the just received printed business cards – printed on 380 gm² Premium-Carton matt (FSC Mix)
