Gurten | Reopening Campaign
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Problem: Gurten is a mountain near Bern, Switzerland – a popular location for hiking and family outings. As Switzerland reopens from the COVID-19 lockdown, Gurten invites visitors from beyond the local area to visit the mountain for a staycation.
Solution: A widespread campaign that was created in collaboration with the Gurten Marketing team. The design uses a playful and split use of imagery, which presents the similarities and convenience of a holiday at Gurten, in comparison to those in more exotic locations. The eight campaign subjects include cuisine, travel, landmarks and activities.
Highlight: Seeing the campaign in action across Switzerland and online – showcasing the many formats that were produced from large printed billboards, to email signatures, to animated online adverts.
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Many playful concepts were created throughout the design phase, but were sometimes restricted by Gurten's limited library of images.
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In The Wild
